Nov
28
2011
Top Search Engine Marketing
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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly $11.97 David Meerman Scotts marketing bible has become a modern day business classic.This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requiremen… |
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Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) $11.89 Stop pushing your message out and start pulling your customers inTraditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and … |
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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know $16.37 NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATIONHow organizations can deliver significant performance gains through strategic investment in marketingIn the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what’s working and what’s wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditure… |
